Teamed up with the wildly talented David Karstad to bring a fresh rebrand to FITS Socks. We touched everything — logo identity, packaging, website design, social media strategy (and actually posting the stuff), campaigns, and email marketing. All backed by unified art direction, punchier messaging, and a whole lot more brand personality. The kind people actually want to follow, click, and wear. Put a smile on your toes and…
Tell your feet we say hi!
the new brand
Retro outdoor-inspired moodboard, inspired by an earthy vintage color palette and a back-to-nature vibe. Celebrating the pure fun of being outside, feeling good on your feet, and loving every step.
Meet Yo! A fun-loving character that embodies the feel-good nature of FITS socks. Designed as part of a larger brand refresh, Yo helped modernize the identity, add personality, and connect with a younger audience—proving that comfort and joy can live at the center of a performance brand.
Animation by Ben Markus. Illustration by yours truly.
Catalog Design
2025 HOLIDAY GIFT GUIDE
A story-driven holiday shop that matches sock styles to real personalities—turning gift browsing into a joyful, purpose-filled experience.
Various Campaign, Social, Website examples
VIDEO EDITING
Repurposed and re-edited an older set of video assets to bring in the new branding with a little extra spice. Footage by Dan Holz.